Our Mangement
Harry Sim, CEO

Harry Sim, CEO

Harry Sim founded Cypress Envirosystems in September 2006.

He joins us from Honeywell, where he was most recently the Global Vice-President of Marketing for the Industrial Process Control business. Through his 15 years with Honeywell, he has held executive positions in General Management, Strategy, Mergers and Acquisitions, and Internet Startup founder. He worked in Asia Pacific and in Europe for over ten years in the Industrial, Building Automation, and Sensors divisions.

Prior to Honeywell, Mr. Sim worked for GE Aerospace and also NASA Mission Control in Houston, where he was the Payload Director for Shuttle Flight STS-40 in 1991.

Mr. Sim holds BS and MS degrees in Mechanical and Electrical Engineering from Stanford, and an MBA from Insead in France.

Marcus Kramer, VP Engineering

Mr. Kramer leads our overall R&D and product development effort. He has over eight years of experience within Cypress Semiconductor including managing the wireless and firmware teams, and serving as business unit director of the Human Interface Devices division. He is highly knowledgeable in applying semiconductor technologies to end applications.

Prior to Cypress, Mr. Kramer held engineering positions with Mitsubishi, HP and different startup companies focused on automation and automotive industries.

Mr. Kramer holds BS and ME degrees in Electrical Engineering and Computer Science from MIT.

 Marcus Kramer, VP Engineering
Steve Kim, VP & General Manager, Products

Steve Kim, VP & General Manager, Industrial Division

Steve Kim oversees the strategic direction and business operations for the industrial products business. In his six years with Cypress Semiconductor, he has served as Design Manager and Project Manager for Automotive Camera Systems and as Corporate Strategic Marketing Manager. He has extensive experience in opto-electronics and image analysis algorithms.

Prior to Cypress, Mr. Kim worked for Adaptive Optics Associates, a division of Metrologic, leading various industrial product engineering programs.

Mr. Kim holds BS degrees from MIT in both Electrical Engineering and Management Science.

Mark Holst, VP Quality

Mr. Holst leads our overall Quality effort. He has twenty-four years of experience in the semiconductor, consumer goods, environmental, chemical and petrochemical industries. He has a broad background in Quality, Reliability, Engineering, Operations, Business Management, and Technology. He most recently was VP of Operations at Provina, a start-up company, applying several Cypress products to an innovative space in consumer wine-making equipment.

Prior to Provina, Mr. Holst held positions at Applied Materials, Advanced Technology Materials Inc., Thermatrix, and Dow Chemical.

Mr. Holst holds a BS degree in Chemical Engineering from the California Institute of Technology.

 Mark Holst, VP Quality
bien irace

Bien Irace, VP Sales

Bien Irace heads up Sales and Business Development for Cypress Envirosystems. She comes with eighteen years of experience at Cypress Semiconductor, where she was most recently the Senior Vice-President of Worldwide Sales.  During her time at Cypress Semiconductor, she was part of the first Strategic Accounts program that the company formed in 1993, created the Contract Manufacturing Sales organization in 1996, led the Global Distribution channel in 2002, and was the General Manager for the SRAM Product Line in 2004.

Prior to Cypress Semiconductor, Ms. Irace held engineering and marketing positions with National Semiconductor.

Ms. Irace holds a BS degree in Electrical Engineering and Computer Science from the University of California in Davis.